Decide what you are going to communicate, for example as far as the Guild is concerned you might want to consider:
Who can share? You might have different people responsible for sharing via different channels:
When you share things may be time crucial and you may need to consider:
The outward facing image of the Guild or tower should be instantly recognisable and provide an air of familiarity. Using appropriate branding like a logo or particular text font or document formatting on materials provides assurance that it has come from a trusted source.
Vicki Chapman, CCCBR PRO