There isn’t really a right or wrong way to do Public Relations (PR), it all depends on what your aim is as to what PR activity best suits. Here are some strategies that have developed over time that you might find useful.
The following suite of webpages are designed to give you bite-sized insights in to how to make the most of PR activities in your tower, area or Association. These ideas are not prescriptive and do not guarantee that you will have the perfect PR plan, but you could take elements of them and expand them for the particular project you are working on. The suite covers:
There are other resources available on the Central Council’s website that you may find useful: